Challenge

High traffic, low conversion. The enrollment path was too long, the value wasn't clear fast enough, and payment friction killed commitment.

System Story

Interest was high but enrollment was leaking. The old process had too many steps, unclear value framing, and a clunky payment experience. I rebuilt the entire funnel around trust-first persuasion, clear progression, and integrated Stripe/PayPal checkout. Visitors now move from curiosity to paid commitment in a single guided session.

Impact

Shortened enrollment path by 60%, integrated seamless payment, and increased visitor-to-registrant conversion rate.