Challenge

Most NGO platforms look generic and institutional. This needed to feel urgent, credible, and visually commanding at a global scale.

System Story

Rare needed a digital platform that matched the scale of their mission: uniting 500+ coastal city leaders around climate resilience. I built an experience that positions shoreline protection, nature-based solutions, and measurable progress through a narrative that feels global but concrete. The platform gives the coalition a credible, urgent identity that NGO websites typically lack.

Impact

Stronger coalition identity, clearer program framing, and a platform that leadership teams actually use to communicate progress.