Challenge

U.S. travel is overwhelming in scope. The platform needed to feel vast and inspiring while still guiding visitors toward concrete plans.

System Story

A tourism platform designed for the scale of U.S. travel. Instead of a flat destination directory, I built an immersive discovery experience where storytelling drives planning. Travelers explore regions through curated narratives, build itineraries from inspiration, and move toward booking with clear guidance. The platform feels expansive without losing the visitor in choices.

Impact

Stronger destination engagement, clearer trip planning flow, and an experience that competes with best-in-class travel platforms globally.