Challenge

A 90-year brand going fully electric. The digital experience had to feel visionary without abandoning the emotional legacy that makes Jaguar matter.

System Story

Jaguar is making the biggest brand bet in automotive history: going fully electric. I built the digital experience to match that ambition. The platform frames the all-electric lineup through cinematic product theater, archival heritage storytelling, and bespoke configuration cues. It doesn't just present cars. It repositions a 90-year-old brand for its next era with the confidence and weight the transition demands.

Impact

Gave Jaguar's electric repositioning a digital home that carries the same conviction as the engineering behind the cars.